National Space Centre Essay Example | Topics and Well Written Essays - 1750 words

National Space Centre - Essay Example Marketing entails the executive process of discovering and predicting customers’ needs in an attempt to satiate them, and thereby make profits from this undertaking. Furthermore, wise investors must know the exact consumer requirements, and device marketing stratagem that will satisfy them, while being able to overcome their opponents. The entrepreneurs must also apply the seven P’s available in the marketing mix. When properly implemented, these aspects give an entrepreneur an upper hand over their competitors. Conversely, while planning for any business experience, one must ensure that he or she employs all aspects of the 7Ps. It is apparent that leaders neglect some of their clients’ needs when they make vital business decisions concerning marketing. This is detrimental, since the clients’ needs are the real reason for any business undertaking. This document will look into this, and mull over pricing, another key aspect in marketing. Introduction Market ing is a crucial aspect in any business organization’s survival. ... are conversant with their clients’ requirements and see to it that it is economically viable to provide these products (and services) to the market. Besides, products can be either commodities or services provided in the market. The competitive nature of the markets today prompts entrepreneurs to employ the seven P’s in their marketing campaign. As a result, this manuscript will consider two of the seven P’s of marketing (price and people), and their influence on the success of National Space Centre in the Science Fiction field. In this manuscript, products will vastly depict services. People as an aspect of Marketing Mix Originally, the business people of the mid 1900s came up with 4P’s that tried to illustrate the business market situation in relation to competition. These included the Product, Price, Place, and Promotion. However, as business expanded with the incorporation of technology, 3 more P’s had to be in operation. These included Physical Evidence, People and Process (Balram & Ghuman 2007, p. 80). Business entailed sale of products and services. During trade, it was evident that the 4Ps benefitted the traders of products more than it did to those in the service business line. Besides, contemporary traders may apply more P’s than the current 7 in determining their market mix. However, this document will only reflect on two P’s, which are Price and People (the clients of the space centre will represent the people). The Leicester’s National Space Centre is about to hold an event. This will commemorate the success of its recent film that entails the experience of astronomers in space and their life in space. Their work has been triumphant because of careful application of the seven P’s crucial in the current, competitive environment. For